The firm
Limitls AI is new. The track record behind it is not.
While Limitls AI is a new firm, I bring 18 years of experience delivering AI and digital products at JPMorgan Chase, Majid Al Futtaim, and Chalhoub. I founded Limitls AI with a network of strategic partners to offer organizations direct access to this expertise, without the premium pricing or disengaged consulting approach often seen with larger firms.
Mehdi Nadifi
AI Transformation and Product Delivery executive with 18 years of experience across financial services, luxury retail, real estate, healthcare, consulting, and government-linked enterprises.
At JPMorgan Chase, I led AI personalization for over 44 million monthly active users. At Majid Al Futtaim, I architected IAMAI, a GPT-3 voice super app developed in partnership with will.i.am. At Chalhoub Group, I managed product roadmaps for seven luxury brands. At Emarat Petroleum (via Sia Partners), I led the program that brought the EmCan app to #1 in the App Store Lifestyle category within 30 days and secured the Best Loyalty Program award at the ReFuel Forum MENA 2024.
In 2025, I founded Limitls AI, and in 2026, I developed Vigil Intel, a live, multi-model AI geopolitical risk-intelligence platform for institutional investors. Vigil Intel features live Stripe billing, a multi-model pipeline (Anthropic, OpenAI, and Gemini), and active paying users. This ensures that your advisor delivers tangible products on a weekly basis, not just recommendations.
Career timeline
2025 – present
Limitls AI (Founder) + Vigil Intel (Builder)
AI Transformation & Product Delivery consulting; live SaaS product
2023 – 2025
Sia Partners / EmCan
Led the program that hit #1 UAE App Store Lifestyle organically in 30 days. ISO 27001. AWS Marketplace.
2020 – 2023
Majid Al Futtaim
Architected IAMAI: GPT-3 voice super app, MAF × IAM+ JV with will.i.am.
2018 – 2020
Chalhoub Group
Product roadmaps for 7 luxury brand digital experiences.
2014 – 2018
JPMorgan Chase
AI personalization for 44M+ monthly active users.
Earlier
Santander, Barclays, Société Générale, BBVA, WebMD
Real-time trading platforms, fintech products, health tech.
Quick facts
Languages
Arabic, English, French, Spanish
Portfolio
mehdinadifi.comLive product
vigil-intel.comAdvisory backed by live products
While most AI advisors discuss production, Limitls AI operates a live AI SaaS product with model routing, billing, brief generation, monitoring, and customer support. This operational experience informs the guidance you receive.
See vigil-intel.com →